Founder

Srinithin Somasundaram leads Yesp Studio with a public enterprise point of view.

Enterprise buyers should be able to see who runs the company, how the work is led, and where the thinking comes from. This page makes that visible.

Portrait of Srinithin Somasundaram, founder of Yesp Studio
Founder & CEO
Srinithin Somasundaram
Yesp Studio · Founded 2023 · Based in India
Founder story

Why Yesp Studio exists.

The company was built for enterprise teams that need one accountable partner across planning, data, AI, and execution.

01

Yesp Studio was founded in 2023 to help enterprises avoid fragmented transformation programs that solve one problem and create three more.

02

The company focuses on practical change across planning, data, AI, digital operations, and revenue execution.

03

The public profile matters because enterprise buyers want to see the operator behind the company, not just the logo on the homepage.

Public profile

The LinkedIn profile is the clearest place to verify background, connect directly, and follow the founder's updates and commentary.

Operating principles

What the founder expects from the work.

The company is designed to deliver measurable outcomes with clarity, discipline, and long-term accountability.

P/01

Clear ownership

Enterprise buyers need to know who is accountable, what gets measured, and how decisions are made.

P/02

Integrated delivery

Planning, data, AI, and execution should move together instead of becoming disconnected workstreams.

P/03

Responsible AI by default

Governance and traceability are built into the operating model, not added after the fact.

P/04

Capability that compounds

Every engagement should leave the organization stronger, clearer, and easier to operate.

LinkedIn integration

Follow the founder where enterprise buyers actually verify people.

If a buyer wants to validate the company behind the website, LinkedIn is the fastest path to the founder's background, public updates, and direct connection.